TitleProposed Strategic Plan To Improve Student Retention and Enrollment at Universities: A Perspective Study |
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AuthorsDr. Hisham Maddah, King Abdulaziz University, Saudi Arabia |
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AbstractThis article aims to study the impact of the institution’s strategic plan and the given student benefits and/or provided services on the student retention/enrollment rates. Institutional sustainability and student performance/motivation can be maintained with proper guidelines and enrollment management practices aligned with the university mission. Here, we propose a guided institution’s strategic plan for King Abdulaziz University (KAU) including discussions on the university mission/vision statements, admission standards and counselors, recruitment procedures, student engagement, student support services, finances, and academic advising. The introduced strategic plan is believed to improve student retention and enrollment via: (a) applying the IDEAL initiative to promote campus diversity, (b) providing first-year support and assigned full-time advisors for guidance and persistence, (c) understanding applicant profiles for effective recruitment, (d) training and engaging students in several workshops and activities, (e) offering welcoming-week orientation to familiarize them new students with the university requirements and guidelines, and (f) giving space to students to encourage in-class discussions and make them feel comfortable to share their ideas, from applying the “Turn and Talk” strategy. Strategic plans have a direct impact on the delivery of high-quality and cost-effective services to meet students educational and financial needs, with realistic/quantifiable goals necessary for student recruitment/success. |
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Keywordsstrategic plan , retention , enrollment , recruitment, student engagement |
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CitationMaddah, H. (2021). Proposed Strategic Plan To Improve Student Retention and Enrollment at Universities: A Perspective Study. In R. Thripp & I. Sahin (Eds.), Proceedings of iHSES 2021--International Conference on Humanities, Social and Education Sciences (pp. 67-77). Monument, CO, USA: ISTES Organization. Retrieved 27 April 2024 from www.2021.ihses.net/proceedings/8/. |
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